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Dreaming Too Big About Your Ideal Client is Killing Your Website Copy
When it comes to defining your ideal client, most people think bigger is better!!! But spoiler alert: that’s a one-way ticket to the most boring, forgettable copy imaginable (seriously, just kiss your actual ideal clients goodbye when you’ve got bland website copy!) 🙃
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H1 Headlines: A Guide to Writing Headers That Convert Like a Boss (+ Checklist)
Your website’s H1 headline is the digital equivalent of your first impression at the office networking mixer. And just like having way too many drinks with your coworkers and getting waaay too nosy in everyone’s business, a weak H1 can tank your chances before you even get started 😬